Case Study The Healthcare Industry Essay - 1493 Words

It is important to understand that the healthcare industry has only become digitized in the past 10 to 15 years, therefore most organizations are not prepared and find themselves behind the curve from a cybersecurity readiness perspective. The Healthcare industry is a prime target for adversaries (cyber criminals, hacktivist and nation states) because of the highly sought after data it possesses, robbers rob banks because that is where the money is, to put it in simple terms. My objective is to help ABC Healthcare manage cybersecurity risks they face and ensure that their organization is best prepared for any events that might occur. In order to comply with industry-wide regulatory standards mandated by Health Insurance Portability and Accountability Act (HIPAA), Sarbanes-Oxley Act (SOX), and Payment Card Industry Data Security Standard (PCI DSS), ABC Healthcare put in place policies and procedures that addresses data security, storage security, and payment security requirements to enhance security. Healthcare Sector Trends Based on recent trends with growth in the healthcare industry security systems, I would recommend that ABC Healthcare implement mobile device encryption (smartphones/tablet), mobile devices management system, two-factor authentication and digital signature system in order to enhance security. Access and audit controls ensure how healthcare professionals and other employees access sensitive data such as Electronic Protected Health Information (ePHI),Show MoreRelatedCloud Computing Impacting Health Care988 Words   |  4 Pages Cloud Computing Impacting Health Care Introduction In comparison to other industries, the healthcare industry has under-utilized technology to improve the efficiency of operations. Healthcare systems are still dependent on written medical records which limits consultation with other medical players. Additionally, despite the substantial evidence in the sector of patient safety, there is little attention in regards to appropriate systematic approaches to help solve the issue (AbuKhousa Al-JaroodiRead MoreHow Healthcare Has Become A Hotbed Of Technology1282 Words   |  6 PagesHistorically, healthcare has always been an industry that is slow to adapt. Although still true, many aspects of the sector have undergone substantial changes in the past few years. With companies such as Apple and Google taking interest, healthcare has become a hotbed of technology. The industry is more connected than ever through electronic medical records and continues to press the patient focus as insurance becomes increasingly flexible. The changes that have come indicate a transition of healthcare fromRead MoreQualitative Research : The Real World850 Words   |  4 Pagesbroader and focuses on the view of contributors in a greater widesweeping generalization. Applying such to the research article of Mutale, et al. (2013) where the overall research was to understand the link between WHO building blocks within the healthcare system of Zambia, there was a connection between the research processes and the overall presentation of the article. Presented is an overall analysis of the article written by Mutale et al. (2013) as it relates to strong data anlysis and overallRead MoreCase Study : Regional Medical Centre Essay919 Words   |  4 Pages Case Study The subject case study is the Regional Medical Centre which is based in San Jose and offers primary and speciality healthcare services for people from the bay area and nearby areas. Being a healthcare entity for patients with chronic illnesses, this institution is also the university support for the nearby medical college. The business intelligence balanced scorecard which was incorporated in the system is as tabulated below: Customer perspective Economic and financial perspective Read MoreCase Analysis : We Meet Felix 1042 Words   |  5 PagesIn this case presentation, we meet Felix, a 68-year old man who is admitted to the hospital for monitoring, following a commonly performed surgery. His stay should have been uncomplicated and short term, but instead it turned into a complex extended hospitalization that left his wife angry, and threatening. Felix’s wife wanted Renee, Felix’s daytime nurse fired. The initial investigation by the nurse manager, and the first meeting with Felix’s wife by the nurse manager and grievance counselor wasRead MoreUsing Electronic Medical Records For Patient Care Essay1315 Words   |  6 Pagesdata security in hospitals and every healthcare organization is facing issues with breaches that are causing a challenge for the healthcare industry to provide quality care to their patients. Improving patient’s data security should be a top priority. Th e focus of this paper is to examine four quantitative researches on the threats and challenges hospitals are facing due to patient data security breach. Quantitative Research Study 1 The purpose of this study was to decide how patients and doctorsRead MoreCase Analysis : Systems Acquisition1220 Words   |  5 Pages The Case Analysis: Systems Acquisition Courtney Givler MHA 616 Health Care Management Information Systems Instructor Deborah Bertsch May 9, 2016 The Case Analysis: Systems Acquisition For several years, the healthcare industry has focused on information technology for advancements. Now many health care leaders are seeking more complex information management processes. Information technology has advanced health care from a paper-based industry to a virtual enterprise. Providers areRead MoreHealthcare Management Systems: Features Capabilities and Operational Benefits1434 Words   |  6 Pages2- Need of Strategic plan for IM/IT in healthcare industry 3 Rationale 4 3- Systems development life-cycle in healthcare industry 4 4- Key elements for secure access to health care and patient information 5 5- Application of systems theory in healthcare governance of IT/IM 6 References 7 1-Features, capabilities, and operational benefits Patient care applications Patient care applications are proving out to be revolution in healthcare industry. It benefits both doctors and the patientsRead MoreCase Study : Partners Healthcare Systems1460 Words   |  6 PagesCase Study: Partners HealthCare Systems Angela Cisco, Talia Green, Amy Mc Kinnon Glun, Morgan Rodenbaugh, and Marla Bernal Baker College Online Case Study: Partners HealthCare Systems Partners HealthCare is a non-profit, health system located in Boston that created a data based transformation (Davenport, 2013). It integrated a new system that aligned the participating organizations to cohesively run as one and to help shape the future of the organization. The system didn’t stop there as it was responsibleRead MoreEssay about Operations Management in Health Care792 Words   |  4 Pagesproviding goods and services to customers (Encarta, 2005). In the healthcare industry, operations management generally focuses on providing a service of healthcare to patients. An organization has three basic functional areas, and theses are: finance, marketing, and operations (Operations Management, 2004, p.4). Since operations is one of the three basic functions of an organization it holds a strong significance in the healthcare industry. The contents of this paper will explain what operations management

Essay on Fracking Water Quality and Hydraulic Fracturing

Our Future 3 REFERENCE: www.epa.gov www.wikipedia.com Documentary: â€Å"GASLAND† Josh Fox 2010 Our Future joe cool OUR FUTURE Joe cool Intro. 105 Our Future 1 Hydraulic fracturing is the propagation of fractures in a rock layer caused by the presence of a pressurized fluid. (wiki 2011). This occurs naturally in nature, but the Hydraulic fracturing that I will speak of in this paper is a process being used by gas companies nationwide. Fracking is currently regulated by the EPA under the clean water act of 2005 (EPA.gov). However, this only partially governs the methods of injecting fluids and the retrieval of such fluids into the earth. It does not govern the types of chemicals that†¦show more content†¦What would you do? Who would you look to for help? The Our Future 2 government is of no use because there are no safeguards in place. What do you do? The only thing you can do is run, but I ask you fellow scholars, what happens when there is nowhere else to run? It is a fact that in Wyoming they are finding contamination in water tables as far away from fracking as forty miles. You tube videos of people igniting their tap water are numbered in the hundreds. These gas companies are poisoning our environment and destroying people’s entire way of life just to make money. Now most of us on some level are concerned about the environment, you don’t have to live in a tree and only eat organic fruits and vegetables to care about the future of earth. You just have to open your eyes and become comfortable to the fact that big corporations dictate government. These people live to make money, at all costs. Through my research on this paper I learned that in the same mountain range that a windmill project is being utilized there is also fracking going on. It is a humbling experience to stand under a windmill and see a frack site. The reason green energy is not being explored further? There’s no money inShow MoreRelatedFracking and the Halliburton Act Essay1132 Words   |  5 PagesIntroduction â€Å"Hydraulic fracturing involves the use of water pressure to create fractures in rock that allow the oil and natural gas it contains to escape and flow out of a well (Energy From Shale).† Fracking has served to extract natural gas and oil where other methods would not be as successful but many environmentalists argue that fracking is affecting the environment and our drinking supply of water. Although fracking is still a controversial topic, it provides Americans jobs, increases theRead MoreLaws 310 Course Project1187 Words   |  5 PagesLAWS 310 – THE LEGAL ENVIRONMENT Hydraulic Fracturing 10/12/2013 â€Æ' TABLE OF CONTENTS What is Hydraulic Fracturing 2 Enivromental Issues 2 Water Contamination 2 Management of Waste Water 3 Air Quality Issues 3 Fracking Chemicals 3 State and Federal Laws 4 Federal Regulations 4 State Regulations 4 U.S. Energy Needs 5 Conclusion 5 Referrence Page 6 â€Æ' Hydraulic Fracturing What is hydraulic fracturing or fracking, and is it safe for our environment? What types of environmentalRead MoreThe Effects Of Hydraulic Fracturing On The American Economy1398 Words   |  6 Pages Hydraulic fracturing can be very beneficial to the American economy. While beneficial, it has proven to be very harmful. As studies show, fracturing is using an absurd amount of water to complete these wells. Not only is the amount of water usage detrimental to our water supply, but oil companies are showing no signs of slowing down. On top of the high water usage, fracturing is physically crippling our environment with the injected fluids. With over 600 different types of chemicals added intoRead MoreFracking is considered one of the most controversial methods of obtaining Earth’s natural gases. It900 Words   |  4 PagesFracking is considered one of the most controversial methods of obtaining Earth’s natural gases. It is also known as hydraulic fracturing, which is drilling and introducing fluid (mostly water) into the ground to get certain rocks to produce natural gases. Fracking could cause devastating effects to the environment. According to the article â€Å"H ydraulic Fracturing 101† on the web-site earthworks.com, fracking can not only use up a lot of water, but it can also contaminate groundwater. Two to ten millionRead MoreThe Argument Against Hydraulic Fracturing1378 Words   |  6 PagesArgument against Hydraulic Fracturing Hydraulic Fracturing is the process in which a borehole is made on earth, and the Shale rock is broken in order to harvest natural gas by drilling pipes vertically,and horizontally.Hydraulic fracturing, or fracking draws in the addition of more than a million gallons of water,sand,and chemicals being added below earth s surface at a high pressure down a vertical,and horizontal pipeline.As the mixture travels down the pipe it breaks the Shale rock realisingRead MoreThe Effects Of Hydraulic Fracturing On The Environment1695 Words   |  7 PagesDangers of Hydraulic Fracturing Despite its many advantages, hydraulic fracturing poses serious threats to the environment. Some of the commonly identifiable effects of hydraulic fracturing include water pollution, over depletion of water resources, noise pollution, air pollution as well as contributing to land movements such as tremors and earthquakes (Boudet et al. 57). According to Boudet et al. (58), fracking presents challenges that prompted the Environmental Protection Agency (EPA) to commenceRead MoreFracking: Causing More Harm Than Good Essay1192 Words   |  5 Pagesthe question: â€Å"what hydraulic fracturing or fracking is?† was asked to the average person, depending on their location their answer could vary. Most likely though most or many people would not know what Fracking truly is but most would say that they have heard at least a little about it from the news. Hydraulic fracturing also known as fracking is a process that occurs after well has been drilled or bored, and the process through u se of a perforated casing that injects fracking fluid which travelsRead MoreHydraulic Fracturing : An Ethical Approach1168 Words   |  5 PagesHydraulic Fracturing: An Ethical Approach Hydraulic fracturing in combination with advancement in directional drilling has made it possible to economically extract oil and gas from unconventional resources. The growth in U.S. oil and gas exploration and production made possible by the increase in use of hydraulic fracturing, has raised concerns about its potential to impact human health and the environment. Concerns have been raised by the public about the effects of hydraulic fracturing on qualityRead MoreHydraulic Fracturing : The Good And The Bad1381 Words   |  6 PagesHydraulic Fracturing: The Good and The Bad. Hydraulic fracturing in combination with advancement in directional drilling has made it possible to economically extract oil and gas from unconventional resources. The growth in U.S. oil and gas exploration and production made possible by the increase in use of hydraulic fracturing, has raised concerns about its potential to impact human health and the environment. Concerns have been raised by the public about the effects of hydraulic fracturing on qualityRead MoreThe Effects of Fracking on the Environment Essay913 Words   |  4 Pages While it is true â€Å"fracking†, a procedure to obtain natural gas removal from shale formations, it is also true there have been infrastructure security issues associated with this practice. Furthermore, there have been ecological considerations from fracking brought to the forefront by countless environmentalists. Indeed, hydraulic fracturing, as it is referred to, is a process by which shale gas and oil is uprooted from a depth far b elow the earth’s exterior. The process of extracting shale gas

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President John F. Kennedy - 975 Words

In the words of President John F. Kennedy,† Change is the law of life. And those who look only to the past or present are certain to miss the future†. (John F. Kennedy) JFK was a president during a tense time in American History. The Civil Rights movement during the 1960’s questioned the status quo. This motivated change that influences many decisions we have today. The relevancy of truth and what is certain ascertains our duty as a citizen of the United States. As a citizen, it is our job to discern what is true in the upcoming election. Evidence displayed by Judith V. Grabiner’s article, The Centrality of Mathematics in the History of Western Thought highlights the method we can use amid disagreements. The framework that allows this melting pot of ideas is The Declaration of Independence, as well as Euclid’s Element. The section discussed in class sets an order to figure out what is true. President John F. Kennedy used logical thought and reasoning to validate legislation that revolutionized the upcoming generation. He encouraged all Americans to stop and think. What is truth? Truth exists not because it is an unchallenged moral. Truth exists because it becomes certain through change. Certain defined by Oxford Dictionary as, â€Å"able to be firmly be relied on to happen or be the case†. (Certain) The given definition allows a connection to form in the current political race. Connecting the truth to this presidential election is like comparing fruit to plastic, but it’sShow MoreRelatedPresident John F. Kennedy1738 Words   |  7 Pages President John Fitzgerald Kennedy Our Nation’s 35th President Andrew Hogenson History 112 June 15, 2015 John Fitzgerald Kennedy was the 35th President of the USA and served at that position only for three years as at the end of the third year he was assassinated in Texas. Even though his presidential term was not long, it was significant, mostly with the strong opposition against the USSR (in a person of its Prime Minister of that time, Nikita Khrushchev). President Kennedy’s name is associatedRead MorePresident John F. Kennedy1220 Words   |  5 PagesPresident John â€Å"Jack† Fitzgerald Kennedy was born May 29, 1917 in Brookline, Massachusetts to Rose Kennedy and Joseph P. Kennedy. John F. Kennedy, also known as JFK, had three brothers and five sisters. Young John, â€Å"Jack† as he was known by, attended a boarding school for boys in Connecticut. Here he was active in football, golf, tennis, and basketball. Once Jack graduated Choate in 1936, he entered Harvard. It was while he was studying at Harvard that he injured his back while playing football,Read MorePr esident John F. Kennedy1608 Words   |  7 PagesEveryone has an opinion about the president. Whether they like the president or dislike the president, someone has an opinion. There are only a few good president in the history of America that people can actually say they liked and enjoyed where they lead this country. One of those few presidents was President John F. Kennedy. Elected in 1960 as the 35th president of the United States, Kennedy became the youngest and first Roman Catholic president. He won the hearts of many Americans with his youthfulnessRead MorePresident John F. Kennedy1675 Words   |  7 Pagesgo to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.† (Great Speeches Volume 27: John F. Kennedy, 2012). President John F. Kennedy delivered this infamous speech in the football stadium at Rice University in Houston, Texas on that very day. President Kennedy’s reason for his d elivery of this speech was to address the state of our Nation’s Space Effort. The citizens of the United States of America were in quite a stateRead MorePresident John F. Kennedy1746 Words   |  7 PagesWhen a president is able to effectively use the power of rhetoric to move citizens to aspire to achieve the seemingly impossible, this president is able to transcend the limitations of the executive office itself. President John F Kennedy was masterful at this skill and the words he spoke and the dreams he invited us to share are as powerful today as they ever were. Our cultural memory of John F. Kennedy was shaped within a very narrow time frame. Kennedy, born in 1917, was only forty-six yearsRead MorePresident John F. Kennedy911 Words   |  4 Pages There are many theories on what happened on November 22, 1963. A president was assassinated while campaigning for re-election. Many people are skeptical about what happened and many theories have been formed. Though there is only one right answer to what really happened on this somber Friday, many people have formed their own beliefs. One theory is that there was more than one shooter. What, as close as can be collected from the existing reports, are the circumstances surrounding JFK s death toRead MorePresident John F. Kennedy968 Words   |  4 Pages On January 20, 1961, President John F. Kennedy was sworn into office and made one of the most famous inaugural addresses in our country’s history. In his inaugural address, Kennedy spoke of the United States making some sort change in the world. Kennedy not only called upon Americans, but also others from different nations asking for their support in joining in peace for mankind’s success. Kennedy encouraged citizens to defend their freedom and presented his ideals for presidency for a time of changeRead MorePresident John F. Kennedy1126 Words   |  5 Pages You know when you say something important or say you will make a change in life for the better, but sometimes you can’t follow through? Well with president John F. Kennedy he inspired much to people with all his speeches but never had the opportunity to follow through when he died so early. With Kennedy,they state that he was more talk than action. He traveled crazy with his wife to make his speeches for people to re-elect him because all the good things he could change in the U.S. He inspiredRead MorePresident John F. Kennedy883 Words   |  4 PagesToday was the day, today November 22, 1963 was the day I was going to meet my all-time favorite presidents John Fitzgerald Kennedy, better known by his initials, JFK. He was travelling west through the country speaking in nine different states, which include San Antonio, Houston, Fort Worth and then onto Dallas and Austin, he was preparing for his next presidential campaign and his trip was mainly about natural resources and conservation efforts but it was also in a way to support his reelectionRead MoreLife Of A President : John F. Kennedy2290 Words   |  10 Pagest he life of a president: John Fitzgerald Kennedy. John Fitzgerald Kennedy was more than just a Google search. He had a wife, Jacqueline (Jackie) Kennedy, and two children Caroline Kennedy and John F. Kennedy, Jr. The Kennedys faced trouble when it came to having children not once, but twice. In 1956, Jackie gave birth to a stillborn baby girl they had planned on naming Arabella (Klein). Caroline Bouvier Kennedy was born November 27, 1957. On August 7, 1963, Patrick Bouvier Kennedy was brought into

Pride and Prejudice Essay Free Essays

Austin corners young women off into making tough decisions about their future. In Student’s society, it was extremely difficult for a woman to break out of her shell and become independent. Education was not offered at that time to women and so were not professions. We will write a custom essay sample on Pride and Prejudice Essay or any similar topic only for you Order Now The only way to secure their finances was to either inherit money from the father but, that usually went to the heir of the family and the woman would have to live under his roof as a dependent sister. The more sensible option at that time was to get married to a wealthy, young man with a promising future. Any other alternative would be seen as Impossible to accomplish for a woman, so It Is safe to say that there was a strong sense of patriarchy that existed In England. There was a lot of pressure for a woman to get married, not for love and starting a family but, for more of a stably In life. If one were to stay unmarried her whole life, It would result In a middle- lower class lifestyle that woman were not prepared to live In. Austin uses satire to prove the point of how ridiculous the Idea of marriage these upper class people hold actually is. Upon being introduced to Mr†¦ Collins, Elizabeth minds him to be pompous and conceited because he speaks highly of himself to others which exposes his flaws that everyone around him seems to pick up on. Once Mr†¦ Collins proposes to her, Elizabeth very kindly rejects him the best way she can because, she knows she will probably go insane living with him. This was a profound moment in the novel as, Elizabeth breaks the social barrier of every woman getting married to a man for his wealth. Mr†¦ Collins was built as a character who not many will like however, knowing that he will inherit Mr†¦ Bonnet’s estate Charlotte Lucas, the opportunist that she is, accepts to marry him later in the novel. Her justification to Elizabeth was, † You must be surprised, very much surprised,-so lately as Mr†¦ Collins was wishing to marry you. But when you have had time to think it all over, I hope you will be satisfied with what I have done. I am not a romantic you know. I never was. I ask only a comfortable home† (114). Charlotte was twenty-seven years old and as described in the book â€Å"not pretty† so, she understood her circumstances and quickly pounced on the opportunity for a better life fore herself. Although Mr†¦ Collins Is not a desirable mate to her, Charlotte believes she will live a happy life with him cause he has money. Many women at that time would be encouraged with Charlotte decision and explanation but not Elizabeth, she had dreams of finding someone to fall in love with not pass her life along with. Elizabeth stood for all what Is pure and morally right In Pride and Prejudice. She did not yield to the social standard that every women needs to find a man In order not just to be happy but more Importantly, to live. Surprised by Charlotte acceptance to Mr†¦ Collins proposal, Elizabeth knew she could never marry a man to whom she Is not fond of at all. This comes up again when Mr†¦ Dared proposes to Elizabeth and she denies him too because, she can not stand the type of man that she heard Mr†¦ Dared Is. An overlying presence of Mrs†¦ Bennett does not help the cause Elizabeth is fighting for, as Mrs†¦ Bennett desperately wants Elizabeth to see that she will not amount to anything and she needs a man who could provide for her. That he/she is socially ordered to do. Elizabethan foundation of marriage is one others ought to follow however, it is understood that it was not the norm for that time so, Elizabeth was in a constant struggle in the novel to break out of this constant cycle. Ironically, the character that wants marriage to be about love gets ridiculed by others in the novel for asking too much. Marriage was an essential aspect for the upper class in England. Rich men were always thought to be married with women but, there was more riding on the women to find, more like hunt for the â€Å"right† man to stabilize their lives. The perception of marriage is much different from what we see marriage is today, which is similar to Elizabethan perspective. Happiness in marriage should be found by love not by material items or personal gains. How to cite Pride and Prejudice Essay, Essays

Analysis of Business Environment of Nude Natural †Free Samples

Question: Discuss about the Analysis of Business Environment of Nude Natural. Answer: Background of the company One of the topmost brand in Australia of mineral makeup is "Nude by Nature". It has transformed the look of numerous ladies by offering attractive,100% Derived Naturallymake up i.e. with no use of unneeded elements (Nude By Nature, 2017). Nude by Nature, an Australian corporation was incorporated in the year 2008 with the launch of its product named Mineral Cover (an award winning product). Eliminating the elements such as Bismuth, Parabens and Talcum, which are utilized under numerous other big brand names, its outstanding cosmetic product which has earned the hearts of lots of ladies all over the country Australia and has soon obtained the number one position in its product named foundation (Nude By Nature, 2017). The ladies require a proper solution for their cosmetic more than merely a flawless complexion. Hence, Nude by Nature includes a complete variety of skincare as well as colour cosmetics. now each person on his/her skin can be benefitted from its one of the most best and a ttractive brands. By implementing a lifecycle advertising strategy, Nude by Nature has maintained its records and a stage for consumer management and also has made its own stockpile of advertising knowledge (Nude By Nature, 2017). Gavin Merriman, head of digital mentioned in the Online Retailer Expo in Sydney that two years back a private equity buyout of the company generated a speedy as well as worldwide development plan and also re-established importance on its consumer service concept (Nude By Nature, 2017). Nude by Nature, since 8 years is using ingredients that are 100% natural in its wide variety of makeup goods. The team group of the Nude by Nature main focus is on 12 experiences that are well known, creating campaign all over the channels. It involves buying, newsletter sign on, hoardings, service and assistance, know about and understand product, evaluation of the product, cross sell, restocking and consumer contentment (Nude By Nature, 2017). The main purpose of Nude by Nature is such that the consumers may purchase its product without any hassle all over the channels, As per Merriman It cannot be implemented by every person appropriately, however it owns a comparatively less number of goods, that goes along with another, how long it will stay and is relatively easy to outline the lifecycle strategy it needs to follow (Nude By Nature, 2017). If even a 50% of such task is done, then it shall help to get consumer support and approval. 7C's of Nude Company Company One of the major strength of Nude by Nature is it regularly researches and keep innovating in its makeup products ,due to which it holds the top position amongst other cosmetics business, regardless of tough fight in such industry. It also publicize and advertise particular goods for specified selected consumers. As it function over and beyond 130 nations, it is familiar with what consumers from distinct society require, and it ensures that itperpetually distributes standard goods. Moreover, it is more particular about its website, that is well structured, furnishes all the vital information related to the goods and corporation itself, and most essentially, it connects all the nations in which Nude by Nature is there in. Additionally , Nude by Natures strength is its concern about environment, as it has discontinued testing on animals in the year 1989, and initiated manufacturing organic and natural makeup products. Nude by Nature gives a considerable weight amount of effort in manuf acturing a powerful brand name, that results into worldwide well recognized brand name. Weaknesses The weakest part about Nude by Nature is its composition of decentralized organizational; which is very complex to manage the business due to numerous subdivisions. Furthermore, its profit margin is considerably less as compared to itsopponents in general market brand names. Moreover, it often has to depend on retailers, who don't grant the opportunity to manage its trades 100% per cent. Opportunities One of the biggest favourable opportunity in the marketplace, that keeps growing hourly, and draws attention of numerous consumers (also including opponents) continuously. By innovating more and more its goods and amenities extension, as well as increase in order for natural and organic cosmetics, Nude by Nature may have a very brilliant potential. Threats There is no doubt in the fact that Nude company functions in a highly competitive business environment with large number of small and big companies offering similar products and services to the users. Some of the chief competitors of the company include Elizabeth Arden and Coty. In order to ensure long-term existence and sustainability in this cut-throat competition, the company makes sure that it offers innovative and superior quality products to the customers so that they stay for long with the company. Not only for Nude by Nature but also for each industry the major concern is how the new globally economic hardship will be as well as an economic breakdown. There is a possibility that new brands may wobble up little bit Nude by Natures place in the market, due to the reason that new products come into the markets and new (overseas)competitors with new products with innovation, targeting Nude by Natures position on the crown. Nude by Nature may possible lost its position, if it unde rgoes failure in an advertising and endorsement. Nevertheless, oneofthe major frightening actions may indeed result into variation in demand of market and customer liking, because which may indicate Nude by Nature will have toentirely alter its complete proposal, that may undertake plenty of revenues and time. Customers As Nude by Nature is a combined retail and wholesale policy. Its target customer must be broken into two distinct groups, the end user and the reseller. Its main consumers lies in the age group of 24 to 65. They are female urban professionals with at least some college. Its customer are lively and care regarding issues related to environment and social. For the consumers, healthiness of body as well as mind are essential for them. Its consumers goes to a health club; do pilate's or tai chi lessons and do yoga. The impact of aging as well as to maintaining to have a young-looking skin has become a part of a person's life. Its consumers (vs. ultimate user) for distributing as a wholesaler distribution can be resellers who realizes the requirements of the customers. The word Reseller is used as they can't be restricted as retailers. It can contact its customers via four different mediums namely Lifestyle Retailers , Spas and Health Clubs, Boutique Department Stores and Cosmetic Specialt y Retailers. In the market there are numerous new styles of demand which has effected as well as generated lots of prospects. Such styles comprises of , natural remedies, time proven, returning to age old; many customers those who look for healing and holistic advantages from her cosmetic goods, and currently customers have more knowledge and are more curious regarding the advantages of goods meant for her personal care. Collaborators The company has set suppliers and collaborator. They have been in link with Nude for years now. The company makes in every possible effort to maintain good relationship with the suppliers and collaborators. Competitors There is no doubt in the fact that Nude company functions in a highly competitive business environment with large number of small and big companies offering similar products and services to the users. Some of the chief competitors of the company include Elizabeth Arden and Coty. In order to ensure long-term existence and sustainability in this cut-throat competition, the company makes sure that it offers innovative and superior quality products to the customers so that they stay for long with the company. Not only for Nude by Nature but also for each industry the major concern is how the new globally economic hardship will be as well as an economic breakdown. There is a possibility that new brands may wobble up little bit Nude by Natures place in the market, due to the reason that new products come into the markets and new (overseas)competitors with new products with innovation, targeting Nude by Natures position on the crown. Nude by Nature may possible lost its position, if it undergoes failure in an advertising and endorsement. Nevertheless, oneofthe major frightening actions may indeed result into variation in demand of market and customer liking, because which may indicate Nude by Nature will have toentirely alter its complete proposal, that may undertake plenty of revenues and time. Context Legal The company regularly follows the laws and regulations governing the Australian cosmetic industry. These include law related to wages, employment and others. The company has also set code conduct that needs to be followed by all stakeholders associated with the company without fails. Moreover, Nude also makes sure that its procedures and operations in no way have unconstructive impact upon the environment. Technological the company invests a good amount of time and resources towards research and development (RD), chiefly to offer innovative and superior products to the customers. The company utilizes latest techniques and practices for development of its offered products. It regularly attempts to facilitate the buyers with something new and unique. Political The Nude company is affected through several political forces including taxes and tariffs. The government interference in company's operations is also an area to consider. The company makes sure that in all situations it properly follows the rules an regulations set out by the government. Company also ensures that its operations in no manner negatively impact the overall business environment. Collecting Market Information The company makes use of several tools for gaining good insight of the market, understanding customers' preferences and examining prevailing market trends. The techniques include: Survey The company conducts regular survey among the customer group and employees to understand what more can be done for further enhancing the operations and profitability levels. The survey helps in gaining genuine viewpoints of the individuals concerned and this information greatly helps the company to devise its products and offering in an effective manner. Feedback The company regularly collects feedback of the customers as to be familiar with their experience with the company's products. This helps company a lot in improving present products and developing innovative products. Observation This approach helps the company to carefully understand the prevailing trends, market needs, customers' preferences and competitors' strategy. All the information gathered by way of observation enables the company to offer superior and best experience to the customers. Market Segmentation To analyse, it focuses only on the ladies. Hence its possible consumers base (for the reason of projections development) is not comprised of provisions or statistics about male customers. It has utilized the statistic assessment for spa goers conducted by spa per week as a base for its speculations. On the basis of the analysis the spa goer is mainly women (85%),literate (46% graduated), and exceeds earnings levels (26% income lower than $35,000; 32% gets income between $35,000 and $74,999 and 42% gets income above $75,000). By utilizing the statistic report it has build its probable consumer base with the following factors: Graduated females between the age group of 25 and 65. It has fully ignored females with no degrees, females of the age group 18 to 25 and the complete men population. It is evaluated that the women population may rise at a rate of 5.18% yearly commencing from 2000 to 2025. Such statistics is for the complete Australia Target Market Segment Strategy As Nude by Nature is a combined retail and wholesale policy, its targeted consumers should be divided in two different categories i.e. the reseller and the end user. Its end user are among the age group of 24 to 65, which are urban occupational holding one of the graduate degrees and are also lively. Such consumers care about environmental and social issues. For them healthiness of body as well as mind are essential. Its targeted consumers (vs. end user) for distribution of wholesale may be resellers , those who realizes the necessity of its customers. The word reseller is not restricted to retailers only. It may contact its customers via four different reseller mediums Marketing MIx Product Nude by Nature, an Australian corporation was incorporated in the year 2008 with the launch of its product named Mineral Cover (an award winning product). Eliminating the elements such as Bismuth, Parabens and Talcum, which are utilized under numerous other big brand names, its outstanding cosmetic product which has earned the hearts of lots of ladies all over the country Australia and has soon obtained the number one position in its product named foundation. The ladies require a proper solution for their cosmetic more than merely a flawless complexion. Hence, Nude by Nature includes a complete variety of skincare as well as colour cosmetics. now each person on his/her skin can be benefitted from its one of the most best and attractive brands Price The pricing policy at retail can be to evaluate a ratio of price-to-benefits which places Nude by Nature at a greater worth. It may price its goods to give the retailer a maintained margin of 50% as well as proposes an exchange program of goods for present accounts. Its prices of wholesale can be attained once the suitable retail is decided to assure that the shelf price signifies a worth to the customer the retailer has a margin of 50%. Distribution The company makes use of both direct as well as indirect channels of distribution. The direct channels involve making available products to the customers directly through setting brand's own outlets and online site . While indirect distribution channels involve offering products through retailers and wholesalers who ultimately offer the products to the customers. Promotion Nude by Nature may use building a brand (pull) policy as the base for its promoting procedure. It may place the print media expend in magazines which effects the customers and authenticate the brand name. For publications it may use the following: Wallpaper, W, Vanity Fair, Vogue, Food Wine, In StyleShape, Travel Leisure, the New York Times Sunday edition, Departures, Town and Country and Cosmopolitan . Such are the publications which retail purchasers and analysts of trend seek to discover rising trends or brand names. Besides paid advertisements in the publications, it may also contract a PR agency to build a plan of grass roots to obtain assignment of goods as well as endorsement of celebrity/trainer. Its PR policy and media may assist the brand to get the front position for the customer and place the platform for development of its image. It may have a separate plan to market to spas and retailers at trade shows. Moreover it may build up a communication package and an exclusive in-store graphic which will give explanation about advantages of its goods and also benefits at selling point. References: Nude By Nature (2017) About Us [Online] https://nudebynature.com.au/our-story/, Date Accessed: 17/05/2