Air Asia

STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content Acknowledgement1 Introduction2 History3 The Vision, Mission Statement and Objective5 Value Strategy6 Business Model8 Competitive Advantages10 AirAsia Assumption12SWOT Analysis13 The Air Asia 5 Forces Porter Model16 Air Asia Market Segments19 Five Years Financial Highlights22 Appendix24 References25 Acknowledgement Alhamdulillah. Thanks to Allah SWT, whom with His willingness has giving us the opportunity to successfully complete this Strategic Management assignment. First of all, we would like to express our special thank to Dr. HafsahBinti Ahmad, a le cturer of Strategic Management who had guided us and also provide a lot of information regarding our assignment from beginning to the end of the semester and also the valuable advices that he gave to us during our lectures.We are really appreciating it. Deepest thanks and appreciation to our parents, family and all fellow friends for their cooperation, encouragement, constructive suggestion and full of support for the assignment completion, from the beginning till the end. Without the help and guidance from all of you, it will be difficult for us to complete this assignment. Thank you. 1. 0 Introduction Air Asia is a Malaysian-based low-cost airline. Air Asia is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia.Air Asia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Tha i Air Asia, Indonesia Air Asia, Air Asia Philippines and Air Asia Japan have hubs in Suvarnabhumi Airport, Soekarno-Hatta International Airport, Clark International Airport and Narita International Airport respectively. Air Asia's registered office is in Petaling Jaya, Selangor while its head office is at Kuala Lumpur International Airport. 1. 1 HistoryAirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0. 26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (USD 0. 7). In 2003, AirAsia ope ned a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau began in June 2004, and flights to mainland China (Xiamen) and the Philippines (Manila) in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia.On August 2006, AirAsia took over Malaysia Airlines’ Rural Air Service routes in Sabah and Sarawak, operating under the Fly Asian Xpress brand. The routes were subsequently returned to MAS wings a year later, citing commercial reasons. Air Asia's CEO Tony Fernandes subsequently unveiled a five-year plan to further enhance its presence in Asia. Under the plan, Air Asia proposes to strengthen and enhance its route network by connecting all the existing cities in the region and expanding fu rther into Vietnam, Indonesia, Southern China (Kunming, Xiamen, Shenzhen) and India.The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia. With increase frequency and the addition of new routes, AirAsia expects passenger volume to reach 18 million by the end of 2007 On 27 September 2008, the company had on its list 106 new routes to be added to its then-current list of 60. The number of old routes discontinued has not been publicly disclosed. On 2 April 2012 Air Asia had their first flight from Sydney to Kuala Lumpur.In August 2011, AirAsia agreed to forge an alliance with Malaysian Airlines by means of a share swap. The alliance was struck down by the Malaysian government, in effect voiding the agreement of both airlines. 2. 0 The Vision, Mission Statement and Objective The Vision To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connecti vity and high fares. The Mission Statement †¢ To be the best company to work for whereby employees are treated as part of a big family. †¢ Create a globally recognized ASEAN brand. To attain the lowest cost so that everyone can fly with Air Asia. †¢ Maintain the highest quality product, embracing technology to reduce cost and enhance service level. Future Objective for AirAsia Kuala Lumpur, Malaysia-based AirAsia has recently announced in a press conference that they intend to purchase an additional twenty-five aircraft. The purchase is the second this year for the airline and fourth since the 2005. The purchase agreement is for 25 Airbus A320 series aircraft. This will bring the total A320 series aircraft operated by AirAsia to well over 200 aircraft.Air Asia group CEO Tony Fernades says at the press conference that this purchase is an important step for Air Asia as it signifies their future aggressive route expansion plans in tandem to their expected traffic growth over the next decade. It also demonstrates their commitment to enhance AirAsia's position on the networks by incorporating the most modern and efficient aircraft in the market. The addition of aircraft will be used to add frequency across the route network and introduce new routes. AirAsia's introduction to the aviation industry as an innovator has grown to the extent it is now a leader that sets the benchmark to others. Also speaking at the press conference was Airbus CEO John Leahy. Leahy was very excited about this newest order and says that their company have been extremely proud to be part of AirAsia's outstanding success and delighted that the confidence in the A320 has resulted in the airline now becoming the largest airline customer for this aircraft in the world. With its unbeatable economics and enormous passenger appeal, he is confident that the large A320 fleet is destined to propel AirAsia to the forefront of industry in the years ahead. 2. 1 Value Strategy * SafetyAdop ting a zero tolerance to unsafe practices and strives for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. * High Aircraft Utilization Air Asia implementing the regions fastest turnaround time at only 25 minutes and assuring the lower costs and higher productivity. * Low Fare, No Frills Providing guests with choice of customizing services without compromising on the quality and services. * Valuing their People Committing to their people’s development and well-being and treating them with respect, dignity and fairness. Customer Focused They care and treat everyone in the same manner that they want to be treated. * Lean Distribution System They also offer a wide and innovative range of distribution channels to make booking and traveling easier. * Integrity Practicing highest standards of ethical behavior and demonstrate honesty in all their lines of work in order to command trust and mutual respect. * Exce llence in Performance Setting goals beyond the best and reinforcing high quality performance standards and achieving excellence through implementing best practices. 2. AirAsia Business Model 1. Low Cost Carrier A low cost carrier (also known as a no-frills or discount carrier) is an airline that offer low fares but eliminates all â€Å"non-essential† services. The typical low-cost carrier business model is based on: * A single passenger class * A single type of airplane (reducing training and services costs) * A simple fares scheme (typically fares increase as the plane fills up, rewards early reservations) * Free seating ( which encourages passengers to board early) * Direct, point to point flight with no transfer Flying to cheaper, less congested secondary airport * Short flights and fast turnaround times (allowing maximum utilization of planes) * â€Å"Free† in-flight catering and other â€Å"complimentary† services are eliminated, and replaced by optimal pai d-for-in-flight food and drink. 2. Simple Products A typical low cost airlines product is extremely basic. It focuses on getting passenger from point A to B, cutting all the â€Å"extras†. This means there are no meals, drinks and snacks served free on the board. In certain airlines, these may be purchased on request.The aircraft have Narrow seating to permit greater capacity. Low cost airlines offer all-economy flights with no additional space requirement for wider business class seating. This means more passengers can be accommodate on each sector. There are no facilities for seat allocations as this free-seating makes passenger’s board the flights early to get themselves a decent seat. The pricing structures of low cost airlines allow for no additional schemes or sales promotion activities, including frequent-flyers programmed. 3. PositioningThe low cost airlines the world over are known to target non-business passengers, leisure traffic and the price-conscious busi ness passenger segment. The low cost model works best on short-haul point-to-point traffic with high frequencies. These airlines have aggressive marketing strategies and complete with all transportation carriers, including the road and railway networks. Most western low cost airlines fly to secondary airports which are cheaper to land into. However, this is not yet option in India. 4. Low Operation CostsLow cost airlines have a very lean organization structure and operating costs are kept to the bare minimum with low wages (as crew/staff requirement are low and generally fresher’s are preferred), low airport fees, low cost for maintenance and cockpit training (as these are typically outsourced). There is no requirement for standby crews due to a homogeneous aircraft fleet. Low cost carriers aim at achieving high resource productivity. This is generally achieved due to short ground waits (as turnaround times are kept minimal due to simple boarding processes, no air freight, no hub services and short cleaning times).Selling cost is also minimized as high percentage (if not 100%) of ticket sales is generate online, eliminating the margin that would otherwise need to be passed on as commissions to travel agents. 2. 3 Competitive Advantages 2. 4AirAsia Assumption Assumption 1: it is assumed that AirAsia’s customers can still be satisfied and chose AirAsia’s services even if the company does not improve their customer service, as the level and factors of satisfaction differ amongst different customers.Mathematical, these three assumptions can be stated as: A3 = A2 + A1 Where A3 = Customer loyalty through improved services in AirAsia is dependent on; A2 = Customer (repurchase) behavior and; A1 = Customer satisfaction level based on previous experience. Assumption 2:  it is improvement of AirAsia’s customer services will result in improved customers satisfaction and preference for their services, but does not guarantee future repurchase i ntention, thus reducing the chances of customer retention and loyalty.Assumption 3: from the figure (3) above, it is assumed that an improvement in AirAsia’s customers services will enhance customers patronage (which can be measured by the number of repeat purchase and/or intention to repurchase) by improving customer’s experience with their services and enhancing their preference for AirAsia’s services compared to that of AirAsia’s competitors. 3. 0 SWOT Analysis Strengths * Air Asia has a very strong management team with strong links with governments and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister – Thaksin Shinawatra) holds a 50% stake in Thai Air Asia. This has helped Air Asia to open up and capture a sizeable market in Thailand. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing 737 planes which is being used by many other airlines. The management team is also very good in strategy formulation and execution. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. They are Ryanair’s operational strategy (no frills, landing in secondary airport), Southwest’s people strategy (employee comes first) and Easyjet’s branding strategy (linking with other service providers like hotels, car rental). * AirAsia is the low cost leader in Asia. With the help of AirAsia Academy, AirAsia has successfully created a â€Å"low-cost airline mentality† among their workforce.The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia. * The excellent ut ilization of IT have directly contributed to their promotional activities (email alerts and desktop widget which was jointly developed with Microsoft for new promotions), brand building exercise (with over 3 million hits per month and on the most widely surfed booking engines in the world) as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees. Weaknesses Air Asia does not have its own maintenance, repair and overhaul (MRO) facility. It may be a good strategy when they first started with only Malaysia as the hub and few planes to maintain. But now, with few hubs (Malaysia, Thailand and Indonesia) and over 100 planes currently owned and about another 100 planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low. It is a competitive disadvantage not to have its own MRO facility. * AirAsia receives lot complaints from ustom ers on their service. Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it. Good customer service and management is critical especially when competition is getting intense. Opportunities * There are 2 major events that are taking place now or going to take place in less than 6 months from now. First is the ever increasing oil price. Second is the â€Å"ASEAN Open Skies† agreement that has been reached. * The increasing oil price at the first glance may appear like a threat for AirAsia.But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service and other low cost airline’s customers. However, there will be also some reduction in overall travel especially by casual or budget travelers. * There is also some opportunity to partner with other low cost airlines as Virgin to tap into their existing strengths or competitive advantages such as brand name, landing rights and landing slots (time to land). The population of Asian middle class will be reaching almost 700 million by 2010. This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. Threats * Certain rates like airport departure, security charges and landing charges are beyond the control of airline operators and this is a threat to all airlines especially low cost airlines which tries to keep their cost as low as possible. For example, Changi airport in Singapore charges SGD21 for every person who departs from Singapore. AirAsia’s profit margin is about 30% and this has already attracted many competitors. Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cos t carrier Tiger Airways. * Users’ perception that budget airlines may compromise safety to keep costs low. 3. 1 The AirAsia 5 Forces Porter Model Internal Rivalry According to the geographic and product market, Lion Air, Batavia Air, Mandala Air, SriwijayaIndonesia and even Garuda Indonesia are Air Asia’s competitors.They also provide cheap prices andnumerous flight routes in South Asia. All these flight companies compete in price except GarudaIndonesia which has a different strategy. As consumer of Garuda, they will get a value-added. Air Asiaclaims that they have no Admin fees but in reality, there are many additional fees which don’t exist inother flight companies. Which is free for some companies is not for other ones. For instance, customers canspeak about booking seats fees or luggage fees. This is definitely the price dimension which matters onthis specific market.Thus the firms struggle on their costs. For instance Air Asia is well-known for theconsidera ble development of its Information Technology. Thanks to the considerable use of the IT, theyget low costs and are then able to offer low prices. In Asian developing countries, the middle class isgrowing up. This creates huge opportunities for the airlines. The companies will have to fight to get somemarket shares because customers are not loyal and switch easily from one company to another. Barriers to Entry Brand awareness is quite important in this industry.To enter this industry not only is requiredhigh capital but also brand image. Most of the time consumers choose the product or service they reallytrust. New entrants have to create brand loyalty by making huge investments to establish their reputation. The government legislation is one of the barriers for entering airlines industry. Therefore it isvery difficult getting a new flight route from the government. If Air Asia doesn’t get any more flight-routes, it may affect their profit because they need to extend their net work. Hopefully Air Asia has always been close to the governments in South Asia.For instance in Thailand, Shin Corp formerly owned by thefamily of former Thai Prime Minister, Thaksin Shinawatra, holds a 50% stake in Thai Air Asia. Thishelped Air Asia to open up and capture a sizeable market in Thailand. Government policies have limitednew entrances, which is a good thing for Air Asia because they are already settled on the market. Key inputs as technological know-how, raw materials, distribution or locations may also limit theaccess to the market. But when a company already established creates its own low cost firm, the key inputs are not a problem anymore.Tiger Airways which has been created by Singapore Airlines is one of the most dangerous competitors of Air Asia Supplier’s Power In airline industry, the power of suppliers is quite high. First there are only two major planessuppliers which are Airbus and Boeing. However both suppliers provide almost the same standardaircra fts, so that the possibility of consumers to switch is low. Moreover Air Asia ordered large amountsfrom Airbus in order to expand its routes to international routes. They built a strong relationship and Air Asia managed to get big discounts.Then Air Asia uses the fuel supplier (AVTUR) from Pertamina which prices are very sensitive. Itmay affect the ticket price. Moreover Air Asia, as Lion Air or Mandala, doesn’t use catering suppliers. They only offer snacks on flight and this is not for free. Lastly, Air Asia doesn’t have its ownmaintenance, repair and overhaul (MRO) facility. If this was not a problem before when they only startedin Malaysia, now with three hubs and an important fleet of aircraft, it might be too expensive. Air Asiamust pay attention to this, not having its own MRO facility is a competitive disadvantage. Buyer’s PowerNowadays, buyers are much more informed and high-educated. That is why they are verysensitive to the price not matter the produc t or the service. Even if Air Asia always provides the lowest price to the costumer, they still will make a comparison between the different airlines. Besides it is veryeasy and costless for the customer to switch from one company to another one because many are offeringthe same service. Moreover Air Asia often gives a bad image to the costumers because of their chronicflight delays. People could choose for another company to be sure being on time. Substitutes and ComplimentsSometimes the consumer is not so much interested in the main product for some reasons. On thelow cost market, the main reason will be the price which he judges too expensive. Then he will look for substitutes. In the airline industry, we can meet two types of substitutes, the direct ones and the indirectones. If the customer is looking for transportation for a short distance, he can look for indirect substitutessuch as bus, train or ship. But travelling will take a longer time. He has to make a strategic choice between time and money. In Indonesia, the railroad industry is monopolized by PT. KAI so there is nocompetition.Regarding the bus and the ship, there are many companies so many choices. Some are the property of the government, some are private. If he is travelling on a longer distance, he will look for adirect substitute, that is to say other airlines. Teleconferencing and other type of business communicationsmay also be substitutes to air travel. Then they would affect the demand for airplanes. 3. 2 AirAsia Market Segments Market segmentation varies for each product but typically targets price oriented customers through their slogan â€Å"Now everyone can fly† Air Asia’s philosophy of low fares is aimed to make flying affordable for everyone.Air Asia also aims at making travel easy, convenient and fun for its guest. Full market coverage Products offered to customers cover all areas of a budget traveler. 3. 3 AirAsia 5 years Financial Highlights Appendix 4. 0 Reference s 1) History of AirAsia en. wikipedia. org/wiki/AirAsia 2) AirAsia’s vision, mission and objectives www. airasia. com/iwov†¦ /AirAsia/IR/AA%20Corporate%202007b. pdf 3) AirAsia value strategy announcements. bursamalaysia. com/†¦ /AIRASIA-†¦ 4) AirAsia business model en. wikipedia. org/wiki/No_frills 5) Competitive advantage www. academia. edu/†¦ AirAsia_The_Worlds_Lowest_Cost_Airline 6) Strategic directions http://www. scribd. com/doc/14214973/Air-Asia-Strategic-Analysis 7) Strategic assumptions http://www. iservices. ilokabenneth. com/research_proposal_AirAsia. html 8) SWOT analysis www. allfreepapers. com/Miscellaneous/Air-Asia/9363. html 9) 5 Forces model www. studymode. com/subjects/air-asia-porter's-five-forces-page1. html 10) AirAsia market segmentations www. scribd. com/doc/51874782/14/MARKET-SEGMENTS 11) AirAsia 5 years financial highlights www. airasia. com/my/en/about-us/ir-5-year-financial-highlights. page

Free Essays on Sartre - Huis Clos

Dans l’essai suivant, je rà ©sumerai l’histoire et caractà ©risai les personnages principaux de l’œuvre Huis Clos de Jean-Paul Sartre. J’ai choisi Huis Clos, parce que j’aime la philosophie existentialiste et l’à ©crivain en gà ©nà ©ral. Joseph Garcin : Garcin est le premier des protagonistes qui arrive dans l’enfer. Il s’à ©tonne de trouver une chambre tout fait  « normal  » avec des peintures du  « Second Empire  ». Il n’y a pas d’ instruments de la torture ou de feu qui sont les typique pour la description de l’enfer. Pendant l’œuvre, le lecteur apprends que Garcin a vit Rio de Janeiro au Brà ©sil, oà ¹ il a travaillà © pour un journal. Il a à ©tà © marià © avec une femme faible qui il traitait trà ¨s mauvais. Chaque nuit il est parti et s’amusait avec du vin et des femmes. Une nuit, il mà ªme prend une fille sa maison pendant que sa femme soit endormie d’en haut. Il essaie de justifier son propre comportement avec l’excuse que tous à ©tait le faut de sa femme. C’est ironique qu’il se retrouve avec Estelle et Inez, deux femmes qu’il ne s’intà ©resse pas ni l’une ni l’autre. Il est condamnà © de passer l’à ©ternità © avec deux femmes bien qu’il prà ©fà ¨re la compagnie des hommes. Cependant, il essaie d’impressionner Estelle et Inez en racontant qu’il à ©tait trà ¨s courageux et noble dans sa vie au monde. En rà ©alità ©, il à ©tait un là ¢che. Pendant la guerre, il a dà ©sertà © de la bataille et essayait s’à ©chapper au Mexique. Il a à ©tà © tuà © par douze coups de feu. De l’enfer, Garcin peut voir sa femme qui port des và ªtements noirs et le pleure. Il n’est pas affectà © par cela. En diffà ©rence, il est choquà © quand il entend Gomez et les autres qui l’appellent un là ¢che. Il essaie de convaincre les autres et soi-mà ªme qu’il soit devenu courageux et droit s’il avait permis vivre. En mà ªme temps, il veut qu’Inez lui dit qu’il n’est pas de là ¢che, mais elle ne le dit ... Free Essays on Sartre - Huis Clos Free Essays on Sartre - Huis Clos Dans l’essai suivant, je rà ©sumerai l’histoire et caractà ©risai les personnages principaux de l’œuvre Huis Clos de Jean-Paul Sartre. J’ai choisi Huis Clos, parce que j’aime la philosophie existentialiste et l’à ©crivain en gà ©nà ©ral. Joseph Garcin : Garcin est le premier des protagonistes qui arrive dans l’enfer. Il s’à ©tonne de trouver une chambre tout fait  « normal  » avec des peintures du  « Second Empire  ». Il n’y a pas d’ instruments de la torture ou de feu qui sont les typique pour la description de l’enfer. Pendant l’œuvre, le lecteur apprends que Garcin a vit Rio de Janeiro au Brà ©sil, oà ¹ il a travaillà © pour un journal. Il a à ©tà © marià © avec une femme faible qui il traitait trà ¨s mauvais. Chaque nuit il est parti et s’amusait avec du vin et des femmes. Une nuit, il mà ªme prend une fille sa maison pendant que sa femme soit endormie d’en haut. Il essaie de justifier son propre comportement avec l’excuse que tous à ©tait le faut de sa femme. C’est ironique qu’il se retrouve avec Estelle et Inez, deux femmes qu’il ne s’intà ©resse pas ni l’une ni l’autre. Il est condamnà © de passer l’à ©ternità © avec deux femmes bien qu’il prà ©fà ¨re la compagnie des hommes. Cependant, il essaie d’impressionner Estelle et Inez en racontant qu’il à ©tait trà ¨s courageux et noble dans sa vie au monde. En rà ©alità ©, il à ©tait un là ¢che. Pendant la guerre, il a dà ©sertà © de la bataille et essayait s’à ©chapper au Mexique. Il a à ©tà © tuà © par douze coups de feu. De l’enfer, Garcin peut voir sa femme qui port des và ªtements noirs et le pleure. Il n’est pas affectà © par cela. En diffà ©rence, il est choquà © quand il entend Gomez et les autres qui l’appellent un là ¢che. Il essaie de convaincre les autres et soi-mà ªme qu’il soit devenu courageux et droit s’il avait permis vivre. En mà ªme temps, il veut qu’Inez lui dit qu’il n’est pas de là ¢che, mais elle ne le dit ...

Antonym analogies

Antonym analogies Essay Antonyms have long been favourites of the readers of Word Ways, either as themselves (ODDEVEN) or in disguise. In the latter case, they may be hidden in other word pairs such as in FATETHINE, SHINSHOUT and BANDEDBORED where they occur at the beginnings, ends and in the middles of the word pairs respectively, the other letters remaining the same. In the August 1994 Kickshaws (page 169), Dave Morice listed 24 such word pairs in an item entitled Letter-Addition Opposites. Now I offer further examples and also extend the concept to include pairs of words in which the antonyms are split, appearing in 2 places in each of the two words, the other letters always remaining the same. My list includes both antonyms and near-antonyms. Most of them can be found in Chambers Dictionary of Synonyms and Antonyms ed. Martin H. Manser, 1993. Excluding certain proper names, most of the word pairs can be found in the Oxford English Dictionary, Second Edition. w2 = Websters Second Edition. Those examples which appear in WW94169 are asterisked*. EXCHANGING BEGINNINGS alls (also)nones alterationfixation askerteller (one who counts money) bagdeGoodge (a name) banelicensee barterletter bested (placed)worsted (a fine, smooth yarn) bindsfrees (frieze) boomed (what the foghorn did)slumped (in chair) bottomed (having;a bottom)toped (toppled or fell over) boyling (boiling)girling (a young salmon) breadwort (the knot grass)waterwort (plants of genus Elatine) breaker (a small keg or flaskon a boat)mender burdenerrider calmerdinner calmingwilding (a crab-apple tree or Michael) clearingfainting Cleary (a name)dully closelystartly (apt to start, jump) cometgot* coveredstriped dayly (dally)nightly divedsoard (sward) dressed striped Easterwester (windw2) ebber (manifest, unconcealed)flower emptyingfulling (the process of cleansing and thickening cloth by beating and washing) EXCHANGING ENDS Ada (a name)adzed (cut with an adze) farmfleg (a fright, scare) neart (be)nescience reblessrecurse (to recur) scentersedge scoldsheat (a pig under one year old) scoldswarm scool (school)swarm Adie (a name)alive undies (under garments)unlives (deprives of life) redress (reparation of a wrong)restrip (w2) bedrop (to drop upon, cover or wet with drops)behold pearlyplate* uneasyunhard (soft) miseasy (miserably)mistrying (trying wrongly) upend (to set something on its end)upstart (someone who has suddenly risen in importance) centercleave sevenslumpy seversnever (narrow) infall (material that falls or has fallen)inrise (to rise in opposition) forefeet (the front feet of a quadruped)forehands (shots in tennis) afind (to find out)alose (a fish) afoot (astir)ahead refreshretired unfriendlyunreserved (not put to one side) forgive (to pardon)fortake (to take away) shaveslack shere (share)sthere (steer = a young ox) chers (cheers)chis (fastidious) phot (a unit in physics = one lux maintained for one second)picy (a manoeuvre in piquet) sillswell* spinnerspouter cladclass landlady (runs a Bed and Breakfast)landman (a countryman, peasant) Roland (a name)rosea (plant species name) flaxfrigid underlay (for carpet)understood cleaveclinger sleave (sleeve)stake slendersower underlieunderstand overlieovertruth (a statement in excess of the truth) clingercrush sloath (sloth)swilling alose (a fish)awin (to win) slowstall blowerbraise slowersupper sloweststop Romanyroone (roan) remissreobserve ostomy (type of operation)ostoyour (soldier) smyth (smite v.; also a surname)struth (strewth) gnew (past tense of gnaw)gold snippyswarm doffdon* (themselves antonyms) Doverdunder (the dregs of cane juice used in the West Indies in the fermentation of rum) groovergrounder apeace (appease)Awar (a member of the people of the North Caucasus) repure (to purify again)revile (to use abusive language) squeer (squire)swell unrest (disturbance)unwork (to undo or detach from something) troughtwell (till) ALL POSSIBLE EXCHANGES The same pair of antonyms may occur in different places in different pairs of words, specifically at the beginning, the end or in the middle of words. Alternatively, the antonyms may be split and appear in two, corresponding, separate places in each word. Below, each different pair of antonyms appears in at least 3 of the 4 columns. READ: Irony in Chinua Achebe's Things Fall Apart Things EssayADDITIONAL SPLITS Here are some more examples of split  antonym  exchanges: (a) Beginning and End chame (a fissure)whent (quaint) drey (a squirrels nest)weet (to know) easilytensile haleshale heardtrail loessMoore (a name) lousemauke (maggot) pumill (pommel)pumish (pumice) rinsesnag shafe (sheaf)wheak (a squeak or whine) weak in the sense of unguarded trender (a wool winder)trough theoremuores (journeys) treuce (truce)wear (b) Beginning and Middle flinder (to break into fiinders or pieces)sleeker fletcher (an arrow-maker)slender (c) Middle and End rantedroter (one who repeats by rote) minn (type of old Irish ornament)mount (d) Beginning, Middle and End Here is a 3-way split pair of antonyms (these and those): threstle (trestle)throstle (a thrush) ALTERNATIVE SPLITS The 2 words FARER (traveller) and NEARER offer a choice of 2 positions for the antonyms FAR and NEAR: FARERNEARER and FARERNEARER. There are, however, 2 words which go one stage further, offering a choice of 3 positions for the antonyms MAS (several mothers) and PAS (several fathers): MASSESPASSES MASSESPASSES MASSESPASSES Both the above examples owe their existence to the presence in the words of repeated letters, R and S respectively.

Module 1 Case MGT401 Essay Example | Topics and Well Written Essays - 1000 words

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FDT 2 week 8 Essay Example | Topics and Well Written Essays - 250 words

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Online Privacy - Research Paper Example Most U.S citizens dont want to be watched while surfing on the Internet or sending text messages to their friends. This essay will argue that the Constitution should protect the privacy of all online users. People, especially the ones who work for the government prefer that privacy continue to be monitored than staying private. It is right that having access to Internet research is strongly useful for police because of criminals that are online users. However, Government should recognize that watching Internet research of US citizens affects their privacy. Firstly because staying anonymous is impossible today, people who want to stay anonymous can’t live in the society. Everything in everyday life requires our personal information. Secondly because some sources of information picked up by the government could be wrong and these mistakes have important impacts on innocent people. And thirdly because online misuse is a breach of the constitution, knowing everything on people thanks to these new technologies is unconstitutional. A lot of technology is being invented and reinvented every day. This is makes technology dynamic which is the major reason as to why the government should prevent invasion on any individual’s privacy (Colbridge, 2012; Price 2012). Individuals have the right to privacy, Kyllo v. United States: technology v. Individual’s privacy, Colbridge, poses the question â€Å"do individuals have an actual expectation that their activities will remain private?† (337). It is from this statement that Calbridge backs it by saying that the fourth amendment expresses that the government should have a search warrant when it does an invasion. When one is online it can be said that he is on a private situation and trying to grasp what he is doing can qualify to be a form of intrusion to privacy. As much as the privacy of online users is permitted the

Desirees Baby Analysis of Racism

Desirees Baby Analysis of Racism We live our life within the boundaries of our belief systems and moral guidelines we were raised with such as social classes and race .The story tells about love, slavery, and racism victimizes everybody without equivalent consequence. The story is heaped with ironies. The narrator uses symbolism and irony to convey the themes of half-blood, racial hatred, unequal gender roles, and social ladder. Irony and symbolism are also used to enhance the story, captivating the minds of the reader until the very end. Foreshadowing his belief that Desirees   ancestry is possibly African-American . As the child begin to get older her skin pigmentation darkens and Armand feels as the baby is not his child Monsieur Valmonde grew practical and wanted things well considered: that is, the girls obscure origin. Armand looked into her eyes and did not care. He was reminded that she was nameless. What did it matter about a name when he could give her one of the oldest and proudest in Louisiana? Armands makes you feel as since the child had African-American heritage he dont want any responsibility for the child be name after him . Desiree mother feels like there was a racial indifferences between the child and the parents after she took the child to the window to see if it was the lighting in the home . This is not the baby! she exclaimed, in startled tones. French was the language spoken at Valmonde in those days. This comparison between Desirees baby and Zandrine could be that she feels the they are both bi-racial. At this point Desirees notices the difference in her the baby herself, When the baby was about three months old, Desiree awoke one day to the conviction that there was something in the air menacing her peace. It was at first too subtle to grasp. It had only been a disquieting suggestion; an air of mystery among the blacks; unexpected visits from far-off neighbors who could hardly account for their coming. One of La Blanches little quadroon boyshalf naked toostood fanning the child slowly with a fan of peacock feathers. Desirees eyes had been fixed absently and sadly upon the baby, while she was striving to penetrate the threatening mist that she felt closing about her. She looked from her child to the boy who stood beside him, and back again; over and over. Ah! It was a cry that she could not help; which she was not conscious of having uttered. The blood turned like ice in her veins, and a clammy moisture gathered upon her face. She stayed motionless, with gaze riveted upon her child, and her face the picture of fright. She confronts her husband for understanding,   Ã‚  Ã‚   Armand, she panted once more, clutching his arm, look at our child. What does it mean? Tell me.   Ã‚  Ã‚   He coldly but gently loosened her fingers from about his arm and thrust the hand away from him. Tell me what it means! she cried despairingly.   Ã‚  Ã‚   It means, he answered lightly, that the child is not white; it means that you are not white. She questions what Armand says and provides evidence to the fact, It is a lie; it is not true, I am white! Look at my hair, it is brown; and my eyes are gray, Armand, you know they are gray. And my skin is fair, seizing his wrist. Look at my hand; whiter than yours, Armand, she laughed hysterically. Armand burns everything that belonged to Desiree and the baby in a huge bonfire. Perhaps as a ritual cleansing of the African American blood, that had tainted, LAbri, his sheltered place.   Some weeks later there was a curious scene enacted at LAbri. In the centre of the smoothly swept back yard was a great bonfire. Armand Aubigny sat in the wide hallway that commanded a view of the spectacle; and it was he who dealt out to a half dozen negroes the material which kept this fire ablaze. While gathering things for the fire he discovers a letter from his mother to his father revealing that it is he that definitely has the Negro blood; although Desirees parentage is unknown. The last thing to go was a tiny bundle of letters; innocent little scribblings that Desiree had sent to him during the days of their espousal. There was the remnant of one back in the drawer from which he took them. But it was not Desirees; it was part of an old letter from his mother to his father. He read it. She was thanking God for the blessing of her husbands love:   Ã‚  Ã‚   But above all, she wrote.   I thank the good God for having so arranged our lives that our dear Armand will never know that his mother, who adores him, belongs to the race that is cursed with the brand of slavery.